Understand the work behind better search.

Start with a question, then a scope

A useful scope connects a business goal to a specific problem. “Improve SEO” is too broad. “Make our service pages understandable and discoverable” gives a reviewer something concrete to inspect.

• Define the audience, location and language of the page.
• Check what already exists before adding more pages.
• Ask for findings, proposed changes, ownership and a measurement plan.
• Separate a technical repair from content, design and ongoing promotion.

Information before commitment

These pages explain common areas of SEO and website work. They are not an active rate card or an offer to accept a project. Enquiries and bookings are currently unavailable through this website.