Email marketing should earn attention.

Plan the audience and message

Establish how recipients agreed to hear from the business and what they expect. Keep the purpose focused, the subject accurate and the next step understandable. Check applicable requirements before sending.

• Use an appropriate, permission-based audience.
• Keep the sender’s identity clear.
• Provide a working way to unsubscribe where required.
• Avoid misleading subjects and fabricated urgency. Do not assume purchased contacts have agreed to receive email.

Separate delivery from engagement

Authentication and provider requirements help a legitimate sender operate properly, but do not guarantee inbox placement. A delivery receipt is different from a person reading, clicking or taking a useful action. Review the current sender guidelines of the receiving providers.

Keep reporting honest

Review delivery failures, complaints, unsubscribes and meaningful actions alongside clicks. Define the measurement limits before comparing campaigns. No mailing list is collected or moved through this website, and campaign enquiries are currently unavailable.